Configure Webhooks
Yext gives you the ability to set up your own webhooks, which let you receive updates on changes to your entities and listings as soon as they happen in Yext!

If you’re a current Yext client or partner, all you need to do is provide us an endpoint that you would like us to push updates to. For example, you can set up a Reviews Webhook so Yext can push reviews to you as soon as we receive them, or you can set up a Listings Status Webhook so we can update you on any changes to status of your listings. More information on our specific webhook functionality can be found in the Webhooks documentation.

Note: In order to ingest Yext webhook messages, the endpoint will need to support SSL in Java8 and have a signed certificate from a certificate authority.

Instructions on how to set up your webhook can be found below.

Set Up Your Webhook

  1. Navigate to your app. If you have not yet created one, follow our Get Started guide to quickly set one up.
  2. Click Manage Webhooks in the lower left hand corner.
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  4. On the next page, click Configure Webhook for Entities.
  5. Enter your webhook URL and click Send Test Message. If we received a successful response, then you’re all set up! If the test failed, then please review the response body that we received from your webhook.
  6. You can further test your webhook by creating new entities and updating existing ones. Follow our Manage Entities guide for more information.

How We Handle Failed Requests

When developing with webhooks, keep in mind that we reattempt failed requests as follows:
  • If a webhook request fails, we will automatically resend the request in 5 minutes.
  • If that request fails, we periodically resend it, with an exponential backoff, over a 24-hour period until we receive a successful response.
  • If we do not receive a successful response within 24 hours–or after about 8 attempts have been made–we will no longer retry the request.

Webhook Verification (Optional)

The following steps will describe how to optionally verify that a webhook request originated from Yext (and not a potentially malicious third party). Note: Check for the “Configure Security” button on the Webhooks page in your Yext Developer Console. If you don’t see the button, enable the “Summer ‘19: Webhook Verification (Early Access)” Account Feature in your Account Settings before proceeding.


We will provide you with a Signing Secret that is unique to your app. We’ll also include an ‘X-Yext-Signature’ header to all our webhook requests, which will be the hash of the request’s body using the Signing Secret. Upon receipt of the request, you’ll use your Signing Secret to hash the request body. If the result matches the ‘X-Yext-Signature’ header, you’ll know the request came from Yext.

How to Verify a Request

There’s a short guide in Developer Console outlining the basic steps to verify a request. Here, we’ll try it out with an example in pseudocode. For the purpose of this exercise, we’ll assume you’ve enabled a webhook that sends a request whenever an entity is created or modified.
  1. Obtain the ‘X-Yext-Signature’ header from the incoming webhook request:
    yext_signature = request.headers[‘X-Yext-Signature’]
    >> 2eb9d011edb8063d3a2df8057ae772bca7cf6c9d761afcf39dbeea0d810e182b
  2. Extract the body from the incoming webhook request
    request_body = request.body()
      "meta": {
        "eventType": "ENTITY_UPDATED",
        "uuid": "14dec63a-80f3-4aef-8dbc-d39830396fa7",
        "timestamp": 1555090463175,
        "accountId": "2369309",
        "actor": "YEXT SYSTEM",
        "appSpecificAccountId": "50d8bc38a506e9bdba9fcaf103d6811b8212e0d3"
      "entityId": "5600633438974399303",
      "primaryProfile": {
        "address": {
          "line1": "1 Madison Ave",
          "city": "New York",
          "region": "NY",
          "postalCode": "10010",
          "countryCode": "US"
        "addressHidden": false,
        "name": "A location",
        "isoRegionCode": "NY",
        "timezone": "America/New_York",
        "yextDisplayCoordinate": {
          "latitude": 40.7410895,
          "longitude": -73.98750919999999
        "yextRoutableCoordinate": {
          "latitude": 40.7411640951893,
          "longitude": -73.987830606551
        "meta": {
          "accountId": "2369309",
          "uid": "3x7Dmg",
          "id": "5600633438974399303",
          "timestamp": "2019-04-12T17:34:23",
          "folderId": "0",
          "language": "en",
          "countryCode": "US",
          "entityType": "location"
        "categoryIds": [
        "reviewGenerationUrl": "",
        "firstPartyReviewPage": "",
        "timeZoneUtcOffset": "-04:00"
      "languageProfiles": [],
      "changedFields": {
        "language": "en",
        "fieldNames": [
  3. Pull your Signing Secret from the Yext Platform by clicking the “Configure Security” on the top right while configuring Webhooks for an app, and copy the Signing Secret. This example assumes signing_secret = df81b78b32e34680a1c87302bfdefa1a
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  5. Using HMAC SHA256 implemented in your preferred programming language, obtain a signature by hashing the request body using your Signing Secret as the key. You should use the hex digest of the hash.
    my_signature = hmac_sha256_hash(signing_secret, request_body)
    >> 2eb9d011edb8063d3a2df8057ae772bca7cf6c9d761afcf39dbeea0d810e182b
  6. Compare your calculated signature with the signature in the ‘X-Yext-Signature’ header on the request. If they match, the request came from Yext. If they do not match, please block the request. Feel free to reach out to so we can investigate the inauthentic attempt.