Changes To Google Attributes For Hotels

Starting April 16, 2020, Yext will no longer accept Google My Business Attributes for any Location entities with a Hotel category. Instead, you must convert your Location entities to Hotel entities to populate new Hotel-specific fields. 

What’s changing and why

In Fall 2019, Google started accepting over 100 new fields that are specific to hotels. Examples include if you offer free wifi, have a jacuzzi in-suite, or if parking is available. To help you take advantage of this change, we’ve unlocked these new fields in Yext by introducing a new “Hotel” entity type. With this change, Google has deprecated all of the Google My Business Attributes for hotels, and instead expects any hotel-specific values to be sent as part of the new Hotel entity type.  Starting April 16, 2020, Yext will deprecate the existing Google My Business Attributes for any entities with Hotel categories.  To continue to sync this hotel-specific information to Google, you must convert your Location entities to Hotel entities and populate the new Hotel fields. 

What you need to do

Between now and April 16, 2020, convert all of your hotels that are currently stored as Location entities to Hotel entities and update your integrations to populate the new Hotel fields instead of Google My Business Attributes. You should also update your integration to create Hotel entities instead of Location entities for any Hotels you would like to add to Yext.
  • Step 1: Enable the new Hotel entity type in Account Settings by navigating to “Manage Entity Types” screen and clicking “Enable” next to “Hotel.”
  • Step 2: Convert all of your entities that should be hotels to Hotel entities. Please use extra caution when converting your entity types, as you will not be able to reverse this change.
    • In Platform: You can do this by logging into Yext and navigating to Knowledge Manager.  For each entity, there is a field in the “Internal Use Only” section called “Entity Type” — select “Hotel” from the dropdown and click “Save.”  This can be done individually or in bulk.  
    • Via API: Set “hotel” instead of “location” in the “EntityType” field to change an entity from Location to Hotel type.
    • Note: Before doing this, you may want to use the Entity Export tool to download all of your current Google My Business Attribute values. Once you convert Locations to Hotels, you will lose access to the Google My Business Attribute fields for those entities.
  • Step 3: Update the new Hotel entity type fields instead of the Google My Business Attributes for hotels.  Please see the mapping below and reference the Knowledge API documentation for field details.
Keyword ID GMB Attribute Hotel Entity Profile Field
15033 Airport shuttle Airport Shuttle
15815 All-inclusive All Inclusive
15042 Baggage storage Baggage Storage
14989 Bar onsite Bar
15106 Beach access Beach Access
15125 Bicycle rental Bicycles
15034 Business center Business Center
15101 Car rental Car Rental
15121 Cash-only Payment Options > Cash
15321 Casino Casino
15678 Chauffeur service Private Car Service
15117 Checks Payment Options > Checks
15044 Concierge Concierge
15035 Convenience store Convenience Store
15045 Currency exchange Currency Exchange
15320 Doctor onsite Doctor On Call
15032 Dogs allowed Dogs Allowed
15036 Fitness center Fitness Center
15760 Free breakfast Breakfast
15127 Game room Game Room
15102 Gift shop Gift Shop
15759 Golf course Golf
15763 Good for kids Kid Friendly
15128 Horseback riding Horseback Riding
15046 Hot tub Hot Tub
15049 Laundry service Laundry
15051 Massage services Massage
15104 Nightclub Nightclub
12982 Payments Payment Options
13335 Payments Payment Options
15054 Pets welcome Pets allowed
15107 Private beach Private Beach
15758 Restaurant Restaurant Count
15037 Room service Room Service
15103 Sauna Sauna
15130 Scuba diving Scuba
15761 Smoke-free property Smoke Free Property
15131 Snorkeling Snorkeling
15057 Spa Spa
15319 Tennis court Tennis
15827 Veteran-Led Highlights > Veteran-Led
15313 Wake-up service Wake Up Calls
15132 Water skiing Water skiing
15038 Wheelchair accessible elevator Accessibility Details > Accessible elevator
15040 Wheelchair accessible parking lot Accessibility Details > Accessible parking
15791 Wi-Fi Wi-Fi Available


If you have any questions about this change, please contact your Customer Success Manager or our API support team.